~ World-renowned lingerie brand all set to invest INR 100 crores investment by 2021 in India. Aims to strengthen its presence in metropolitan cities and foray into Tier I and Tier II cities~
Wacoal, the Japanese premium lingerie brand, announced its plans to boost investment in India. As a part of its global growth strategy, the brand will be investing around INR 100 cr over the next 3 years. To generate an increase in the volume of business, the company plans to grow its store strength from 12 stores to 70 exclusive stores and 80 shop in shop stores, adding up to 150 stores pan India.
In addition to setting up more stores in the existing markets i.e. Mumbai, Delhi, Pune, Chennai, Bangalore and Kolkata, Wacoal plans on aggressively focusing on 10 top cities taking advantage of existing operation network in all 4 regions such as West (Mumbai), North (Delhi), South (Chennai) and East (Kolkata). As next big steps, the brand will be foraying into to tier 1 and tier 2 regions across 30 cities including Nashik, Rajkot, Allahabad, Nagpur and Indore. Wacoal also intends to advance their sales in India through the existing partnership with e-commerce platforms, Myntra, Jabong, Tata Cliq, and their own websitewacoalindia.com. This will be accompanied by an intensive cross platform marketing and PR campaign.
