Britannia announces the first set of winners of the Britannia Khao, World Cup Jao Campaign

Kris Srikkanth gives away tickets to winners to watch a match live at the ICC Men’s Cricket World Cup 2019

Chennai, 2 May 2019: Britannia announced the first batch of winners of the Britannia Khao World Cup Jao contest launch in early April. Cricket legend Kris Srikkanth gratified the winners with travel tickets to England and Wales to watch the World Cup live.

Mr. Ali Harris Shere, VP – Marketing, Britannia Industries Ltd., said “We are excited to announce the first set of winners of the Britannia Khao World Cup Jao campaign. Britannia would like to congratulate the winners who will experience the thrill of cheering the Indian Cricket team at the ICC Men’s Cricket World Cup.”

The promotion offers a bouquet of prizes to millions of consumers who SMS an (on pack) promo code. The lucky draw prizes include bikes and consumer goods, and there are assured gifts such as e- vouchers and signed memorabilia from cricket legends. The contest continues until June.

100 lucky winners will head on an all-expenses paid trip to the ICC Men’s Cricket World Cup.

More details and terms and conditions on www.britanniacontest.com.

Britannia Company Profile

With a 100-year legacy and a turnover of over INR 10000 Cr, Britannia Industries is India’s leading biscuit manufacturer, also present in many other food categories and with a growing presence across the globe. Cherished by many generations of Indians, Britannia produces India’s favourite brands like Good Day, Tiger, NutriChoice, Milk Bikis, Marie Gold, Little Hearts and others and is present in over half of Indian homes.

Britannia’s portfolio of products expands beyond biscuits and includes dairy, cakes, rusk and breads. The company is present in more than 60 countries across North America, Europe, Africa, South East Asia and GCC and is growing at the pace of 1 new geography a year, in terms of local manufacturing operations. Britannia and its flagship brands are routinely voted amongst India’s most trusted, valuable and popular brands in various Consumer and Industry surveys conducted by prestigious organizations like Millward Brown, IMRB and WPP Group, among others. Britannia takes pride in staying true to its vision of ‘Eat Healthy, Think Better’. It is India’s first Zero Transfat food Company and 47% of its product portfolio is fortified with essentials micro-nutrients. Britannia believes that ‘Taste & Trust’ are its sobriquets and constantly endeavours to make a Billion Indians reach out for a delightful and healthy Britannia product several times a day!