Introduced in a myriad of SKU’s ranging from ₹10-₹100 tetra packs and bottles the brand new Maa Emoji packs aim to bring the emotion of joy and refreshment in every sip to the modern consumer
Chennai, July 17, 2024: In a delightful celebration of World Emoji Day, Maa, the popular fruit-based drink from the house of CavinKare, announced the launch of special emoji-themed packs. Catering to modern tastes and trends, especially of the millennials and GenZ, the innovative packaging captures joyful emojis with relatable characters and expressions; adding an unconventional touch that resonates with the youthful spirit of today’s discerning consumers. Designed to delight mango aficionados, these vibrant new packs come in variations of tetra packs and bottles, making every sip an enjoyable and memorable experience.
Commenting on the occasion, Mr KG Mallikeswaran, Business Head – Ambient Dairy and Beverages, CavinKare said, “At CavinKare, we are dedicated to continually enhancing customer engagement and satisfaction. With the introduction of our new emoji packs on World Emoji Day, we are excited to bring a fresh, expressive dimension to the mango-drinking experience, especially among the newer generation of consumers. Emojis have evolved into a universal language of joy and connectivity, making them the perfect complement to our beloved Maa beverage. This initiative underscores our commitment to innovation and customer-centricity, aiming to enrich moments of refreshment with creativity and enjoyment.”
Maa has established itself as a favorite fruit drink among consumers for its rich taste and high-quality ingredients sourced from the finest mangoes. The introduction of emoji packs underscores CavinKare’s dedication to enhancing consumer experiences through creative packaging and compelling flavors.
Available in an array of sizes and prices, Maa’s new emoji packs cater to every preference and occasion with 140 ml, 160 ml, 170ml, 180 ml and 200 ml tetrapacks to 160ml, 250ml,600 ml, 1.2L, 1.75L and 2L Bottle Packs ranging between ₹10-₹100. Whether it’s a quick refreshment on the go or a family gathering, these packs ensure that every sip is filled with fruity goodness and fun.
About Maa: Maa is a popular Mango flavoured fruit drink brand known for its rich, fruity taste and refreshing flavor. It is made from natural mango pulp, giving it an authentic and sweet mango taste. Maa is often enjoyed chilled, making it a favorite beverage. It’s widely available in various sizes and packaging, catering to different preferences and occasions.
Overall, Maa is cherished for capturing the essence of fruits in a convenient and delicious drink. It is also available in Litchie, Apple, Guava and Mixed fruit variants.
With a variety of flavors to choose from, each drink promises a refreshing experience that satisfies thirst and brightens moments.
About CavinKare: CavinKare is a diversified FMCG major with a business interest in Personal Care, Professional Care, Dairy, Snacks, Foods, Beverages & Salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Skin Creams (Fairever,Spinz), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy(Cavin’s), and Beauty Salons (Green Trends & Limelite) and Animal Hospital (SANCHU). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded in its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.
