New Delhi: Mars Incorporated, the global petcare, food and confectionery business responsible for producing some of the world’s best-loved brands such as ORBIT®, DOUBLEMINT®, M&M’s®, SKITTLES®, SNICKERS®, TWIX®, GALAXY® and PEDIGREE®, has pledged to offer critical medical equipment worth $100K as part of its ongoing efforts to support the community in battling the current health crisis in India. In partnership with Sankalp Beautiful World, Mars aims to help over 10,000 people in Tamil Nadu.

Addressing the need for medical equipment raised by medical professionals on the frontline, Mars has provided the same including 70 oxygen concentrators for patients in hospitals as well as home quarantine, 200 oxygen masks and200 oxygen central pipeline flow meters, amongst others. This support has been extended in Chennai , Madurai, Tutcorin, Coimbatore, Trichy, Tirunelveli and Erode.

Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India said, “The past few months have been difficult and times like these, require us to step up and support one another.Mars has always been committed to India and the health and well-being of our communities is our priority. We have been working with frontline workers and communities in different parts of the country since last year, and this initiative is another step towards ramping up the medical infrastructure in Tamil Nadu.It is heartening to see everyone rallying together to help in whatever way they can.”

Talking about the initiative, Goutham Chander, Founder & CEO, Sankalp Beautiful World, said, “Mars’ gesture to support front line workers, health care professionals and patients with oxygen concentrators and medical aid is timely. We are indeed thankful to the company.”

This support is a part of many such initiatives being undertaken by Mars not only for the wellbeing of its workforce, but also for the communities where it operates and sources its ingredients. Mars had earlier rolled out a series of comprehensive health & well-being initiatives, benefitting more than 6,000 Associates, contracted workers and people who support the business in India. This includes corporate vaccination sponsorship for Associates and their family members and contractors to help and encourage them to take this significant step in fighting this battle, along with other support measures.

Through its partnership with Sankalp Beautiful World, Mars has reached out to over 3.75 lakh covid warriors and over 20,000 stray animals have been fed since last year with 10.5 tonnes of dog and cat food from Pedigree.

About Mars:

For more than a century, Mars Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and Petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and

take care of half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our suppliers and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.

For more information about Mars, please visit www.mars.com. Instagram and YouTube.

About Sankalp 

Beautiful World

Sankalp Beautiful World was established on 14th December 2015 under the leadership of the former Chief Election Commissioner, late T. N. Seshan. Sankalp Beautiful World is guided by a team of 21 professionals including doctors and academicians dedicated to the mission of eradicating cancer while alleviating the suffering it causes. Goutham Chander witnessed the impact of a close colleague’s daughter affected by cancer, it ignited in him a passion to establish an entity that would provide hope for the suffering and one day eradicate the cause. That passion is Sankalp Beautiful World. Sankalp Beautiful World grows today as an organization that seeks to provide hope and solutions to those suffering from cancer.

For the attention of donors: Sankalp Beautiful World is a registered Trust with Income Tax Act, 1961 and donations to the Trust qualify for deduction u/s 80G(5)(vi) of the Income Tax Act, 1961.

For more information about Sankalp Beautiful World, please visit www.sankalpbeautifulworld.org.