Chennai, April 30, 2022: People For Cattle in India (PFCI), launched the Water Bowl Challenge 2022 at SPP Gardens today (April 30th). PFCI is an NGO formed by the Animal Lovers to promote Animal Welfare and prevent Animal Cruelty in India. PFCI has been conducting the Water Bowl Challenge since 2014.
Global warming has caused rising temperatures and hotter summers. Animals face distress due to lack of water and suffer from parched throat and dehydration. The objective of the Water Bowl Challenge is to encourage people to place water bowls in their houses, terrace, balcony, garden, office, streets and wherever possible to quench the thirst of birds and animals.
Water Bowl Challenge 2022 was launched by Director / Producer Aishwarya Rajinikanth, Actor Iswarya Menon, Actor Smruthi Venkat and others. Aishwariya Rajinikanth says that humans can quench their thirst and easily have access to clean drinking water. She however voices her concern for animals and birds that are dehydrated in this blistering heat and are unable to alleviate their parched throat. She encourages people to place a bowl of clean water on their balconies and homes to become a Good Samaritan to their neighborhood animals and birds. Popular actress Iswarya Menon will be this year’s campaign brand ambassador. She urged people to put out a bowl of water for the animals & birds. Clean access to water is a privilege for community animals that otherwise have to depend on unhealthy source of water to quench their thirst, which in turn can lead to diseases.
To take up the water bowl challenge, one has to collect his/her water bowl, click a picture with an animal/bird drinking water from the bowl they had collected from PFCI and challenge 5 people to do the same. The participants have to use the hashtag #WaterBowlChallenge2022 when they post the pictures on social media. The 5 most creative entries will be qualified for surprise gifts from the PFCI Team.
Arun Prasanna, Founder of PFCI requests people to place water bowls for animals to help them tide over these hot summer months. This year’s Water Bowl Challenge was partnered by reputed pet food brand, Royal Canin and Mr Govind Suryawanshi of Royal Canin said, “Dogs & Cats across India suffer from dehydration during summer. Royal Canin is extremely happy to associate with NGOs for the Water Bowl Initiative that helps quench the thirst of Animals”
PFCI has been distributing water bowls since 2014 & in 2021, had distributed 1500 bowls and this year intends to distribute 2000. In the past, The Water Bowl Challenge has witnessed celebrities, industrialist & bureaucrats participating and spreading awareness in the past few years. This year too, we expect a good participation from the animal lovers and general public alike. Together we can make a difference!
Sign up to collect a free PFCI bowl and participate in the challenge. Bowls are allotted on a first come first serve basis.