~ The newly launched multi-use pump pack promises 100% grey coverage in just under 10 minutes ~
Chennai, 18 January 2022: Kick starting the new year with excitement, Indica – the flagship hair colour brand from the house of CavinKare – today announced the launch of its revolutionary Indica Easy Shampoo Hair Colour in a brand new pump pack format. This multi-use DIY pack aims to make hair colouring at home easy and hassle free while providing 100% grey coverage in just ten minutes. Available in a natural black shade, the new pump pack marks Indica’s revolutionary step towards offering a do-it-yourself (DIY) solution for its consumers.
Commenting on the occasion, Mr. Raja Varatharaju, Business Head – Personal Care, CavinKare said, “We are thrilled to launch a DIY pump pack for our flagship hair colour brand Indica across the country. The new packaging has been designed and developed to provide consumers a quick colouring experience at home. Indica, remaining true to the roots of Innovation and revolution, launches the DIY pack unifying solution-based, affordability and easy-to-use features for everyday convenience suiting urban life. The brand already enjoys a great consumer base across the country and now with this new packaging, we are sure more consumers will opt for hair colouring at home. “
Indica is a brand renowned for its successful journey in offering superior and effortless hair colouring experience. The newly launched Indica Easy Shampoo Hair Colour combines the goodness of herbal extracts like amla and hibiscus that offers long lasting colour and is applicable for all hair types for the age group of 25-40 years. The innovative product packaging and mechanism makes the hair colouring experience ceaselessly easy at an affordable price and supreme quality. As part of the launch, the brand has also rolled out an intriguing new TV campaign that highlights the utility and benefits of the new pack.
The 180ml pump pack is priced at Rs. 499 and is available across Kirana stores and other retail outlets in Karnataka & Tamil Nadu and ecommerce platforms like Flipkart & Amazon.
About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends &Limelite). With its recent expansion into the health and hygiene category, CavinKare offers a spectrum of sanitization products under hygiene and safety, Bacto-V multi-surface and gadget disinfectant. Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.
