~ CavinKare launches an affordable personal care range, Lava Berry for reaching 2,00,000+ neighborhood salons across India ~
Chennai 16th December 2019: The FMCG giant, CavinKare has launched Lava Berry, a wide range of professional beauty care products catering exclusively to the neighborhood salons. With multiple skin and hair care brands flooding the markets on a daily basis, customers are often left wondering which brand they should use. Lava Berry with its latest range of hair and skin care products are technologically superior and provides a professional styling experience at an affordable price.
Infused with the wholesomeness of fruits like papaya, strawberry and apple, Lava Berry offers all the vital necessities required for a personal care regimen like shampoo, de-tan and facial kit which consists of massage cream, wipe-off masque, Scrub and Cleanser apart from a whole range of beauty care products. These beauty care products are suitable for all hair and skin types and applicable for everyday usage.
Commenting on the launch of this new brand, K G Mallikeswaran, Business Head of the Professional Care vertical of Cavinkare Pvt Ltd, said, “The small scale parlours usually offer the best services, but the lack of availability of professional care products may be bottleneck to their upscaling. Our goal is to reach 2,00,000+ such small scale salons in the country through 500+ wholesale counters, within a span of a year by offering them affordable, reliable and innovative professional care products across skin, hair and body care categories.”
Traditionally, the neighborhood beauty salons offer minimalistic styling options or may use a particular professional care product which leaves customers with less choice. To build their credibility among the local customers, the neighborhood salons require a range of personal care products which offers customers the feel of an up market product at an affordable price.
Developed by a strong team of R&D, the new range of Lava Berry products are dermatologically tested and evaluated by in-house experts on different skin and hair types across the country. The Lava Berry range of products including shampoo, tan removal cream, facial kit cleanser, facial kit scrub, facial kit massage cream and facial kit wipe off masque are now available at salons across India.
About Lava Berry: Lava Berry is a newly launched brand from the house of CavinKare – A FMCG conglomerate, has an ever growing portfolio of skin and body care products. True to its parent company’s vision, Lava Berry offers its consumers unique beauty experience through its products, which are made from ingredients of highest quality. Our in-house research centre – called CavinKare Research Centre (CRC) is a stand-alone facility, spread over 30,000 sqft of campus situated in Chennai. This centre is the cornerstone of our success in facilitating production of superior products that are suitable for the Indian skin.
About CavinKare Pvt. Ltd: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’. In an effort to recognize the women for their immense contribution in the success of one’s life.
