Customers can now shop for India’s leading value fashion brand – Easybuy on Amazon Fashion, India’s most preferred destination for fashion
Chennai, 31 August 2020: Easybuy, India’s leading value fashion retail brand, is now available on Amazon Fashion India. Amazon Fashion continues to delight customers across the country by bringing them the widest and most loved fashion selections from emerging as well as popular brands. With the launch of Easybuy on Amazon Fashion, it has made family fashion more affordable and accessible to Indian customers
Easybuy is a made in India brand conceptualized and launched with an aim to make fashion affordable for those who seek stylish apparel at minimum prices across tier 2, 3 cities as well as metros. To further its commitment with Amazon Fashion, Easybuy will create online-only brands which will be specially manufactured for the existing categories. Easybuy has identified SMEs and built a supply chain system through nurturing them, further enabling SMEs to grow along with both Easybuy and Amazon Fashion. Over the next 6 months, the offline collection will be brought online through a store fulfillment program to fulfill the needs of the customers across India. The brand will also extend its selection to new categories depending on the needs of customers.
The launch of Easybuy on Amazon Fashion originates from the brand’s view of expanding its customer reach online across India for value fashion. Its aim is to offer “super styles” at “super prices” to its customers. The entire Easybuy collection on Amazon Fashion has over 2,000 styles, priced from INR 69 to INR 699 that features apparel selections for men and women across tops, t-shirts, dresses, jeans, trousers, shirts and also kid’s apparel. The launch offers convenient free-shipping options for all customers and the entire selection will be Amazon Prime- enabled, giving customers access to free shipping and more, across India.
Mr. Mayank Shivam, Director – Strategic Initiatives, Amazon Fashion India said “We are very excited to launch Easybuy on Amazon Fashion. Easybuy is India’s leading value fashion retailer that offers fashion choices for the entire family. The ‘super styles’ and ‘super’ prices’ offered by Easybuy, coupled with our capabilities of making fashion more accessible to customers across India, definitely make for a special collaboration. Amazon Fashion is the preferred destination for any brand, especially when they are embarking on a new journey to revolutionize the way customers engage with fashion”.
Speaking about the partnership Mr. Anand Aiyer, Se ior Vice President & Business Head, Easybuy said, “Easybuy’s launch on Amazon Fashion marks the beginning of our Omni Channel Journey and we are quite excited about it. Easybuy is the fastest growing value fashion retailer launched by Landmark Group, India’s leading retail conglomerate and our vision is to make fashion aspirations affordable for Neo-India, which aspires to access great fashion, but at affordable prices. Easybuy is proudly made in and made for India with the objective to make aspirational fashion affordable for the entire family. We have launched currently with over 2000 styles under 699 on Amazon Fashion bringing Super Styles at Super Prices closer to customers across India”
To shop for Easybuy apparel on Amazon India, visit: https://www.amazon.in/easybuy
About Amazon India:
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
For more information, visit www.amazon.in/aboutus
For news on Amazon, follow www.twitter.com/AmazonNews_IN
About Landmark Group
Founded in 1973 with a single store in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail and hospitality conglomerates in the Middle East, Africa and the Indian subcontinent. Consistently striving to deliver exceptional value, Landmark Group has over 55,000 employees, operates over 2200 outlets with a retail presence of over 30 million sq. ft. across 22 countries. Landmark Group in India started its operations in 1999 with its first Lifestyle Store in Chennai. Since then, it has gone on to become one of the leading and most respected retail companies in the country and comprises of Lifestyle International Pvt. Ltd (Lifestyle Department Stores, Max Fashions, Home Centre, Easybuy), Citymax Hospitality (Fun City and Krispy Kreme), Landmark Online India and Max Hypermarket (Spar). Landmark Group operates over 520 stores in India across 110 cities with more than 21,000 employees
About Easybuy
Easybuy is the newest concept from the Landmark Group and the only format conceptualized and created for India. Launched in September 2014, the objective of Easybuy is to provide high-quality, trendy and affordable fashion for Neo-India. Easybuy is the only value fashion brand that offers one-up fashion – where customers get ‘more than usual styles’ at extremely attractive price points. Our vision is to make aspirations affordable for Neo-India by offering “super styles” at “super prices”. Currently, Easybuy has 90 stores across India in over 50+ cities and aims to reach 200 stores by 2020
To know more, follow Easybuy
https://www.instagram.com/easybuyindia.official/
https://www.facebook.com/easybuyindia.official
To Shop Easybuy at Amazon India, visit https://www.amazon.in/easybuy
