~ Enriched with the goodness of Small Onion and Fenugreek, Meera 2in1 hair wash powder aims to disrupt the powder category ~
Chennai, 9th May, 2022: To disrupt the powder hair wash category, FMCG major CavinKare under its flagship haircare brand Meera today announced the launch of an innovative, first-of-its-kind powder – Meera 2in1 Hairwash powder. Packed with the goodness of traditional ingredients like Small Onion and Fenugreek, the newly launched hair wash powder aims to offer two-layer benefits of providing intense conditioning as well as controlling dandruff. This launch also marks CavinKare’s efforts to further strengthen its market share in the hair care segment by expanding its offerings in the hairwash powder portfolio.
Developed post a thorough R&D, the newly launched Meera 2in1 powder is made of gentle formulation that can be used on a regular basis like a shampoo. The added benefit of fenugreek conditions the mane and helps in maintaining smooth, soft hair. Along with the benefits of small onion and fenugreek, the new powder is also infused with the goodness of 16 other herbs. This new variant will be in addition to the existing Shikakai Hair wash powder which will continue to serve the needs of the consumer who would want to be used along with the traditional oil bath ritual.
Commenting on the launch, Mr. Raja Varatharaju, Business Head-Personal Care, CavinKare, said “We are thrilled to be bringing to market an innovative product under our flagship brand Meera. The vision of Meera has always been to offer consumers the goodness of tradition in a modern format and in continuation of that promise, we have launched Meera 2in1 hair wash powder as an easy to use, regular day to day hairwash powder that will provide intense conditioning and controls dandruff. The product has been developed and launched in the market especially for the young consumer cohort to satiate their need for an hairwash that is natural, traditional yet convenient to use on a regular basis. We are confident that this launch will be a great addition to the robust portfolio of Meera and strengthen the brand’s market presence significantly.”
Meera which is in its 30th year, of delivering strong and healthy hair, renowned for the Shikakai based powder, adds the 2in1 hair wash powder, a regular hair wash product in a powder format. Available across supermarkets, retail outlets and Kirana stores in Tamil Nadu markets, the newly launched products will also be available in ecommerce site. Meera 2in1 hair wash powder comes in different SKUs starting from 7g priced at Rs 4, 40g priced at Rs 38, 80g priced at Rs 72 and 120g priced at Rs 110 .
About Meera: Meera is one of the flagship brands of CavinKare which is in its 30th year of delivering strong and healthy hair. Meera boasts of a portfolio like Shampoo, Herbal Powder and Coconut Oil, stressing on wholesome health for hair. The brand derives its strengths from deep understanding of traditional Indian practices and giving it to consumer in easy-to- use contemporary formats. The brand ‘MEERA’ evokes immense respect from both consumers and retailers which only a few other brands can claim and is one of the trusted household brands of South India.
About CavinKare : CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). With its recent expansion into the health and hygiene category, CavinKare offers a spectrum of sanitization products under hygiene and safety, Bacto-V (multi-surface and gadget disinfectant). Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.
