Chennai, Dec. 2019 Chennai based Catalyst Public Relations Pvt. Ltd, one of the prominent PR agencies in India, has been conferred with the ‘Best Public Awareness Program Award’ by the Public Relations Society of India (PRSI) at the 41st All India Public Relations Conference, Hyderabad, held recently. Catalyst PR is the only PR agency in India to bag this prestigious award amidst Fortune 50 plus Indian corporates such as IOCL, HPCL, NMDC, L&T, Metrorail, Bharat Petroleum etc. With this award, Catalyst PR has garnered a total of 5 National Awards till date.
Ramkumar Singaram, CEO, Catalyst PR received the award from Shri Mohd Mahmood Ali, Hon’ble Minister for Home, Govt. of Telangana, in the august presence of Dr. Ajit Pathak, National President, PRSI; K.V. Ramanachary, State Advisor for Culture, Telangana and others.
The eminent jury who had chosen the companies under various categories were Mr. Sarthak Behuria, Ex. Chairman SCOPE & IndianOil ; Ms. Nivedita Banerjee, Secretary General, PRSI; Mr. Manish Desai, Director General, IIMC and Registrar of Newspapers of India; Mrs. Deepak Sandhu, Ex Chief Information Commissioner, Govt of India and Principal Director; Shri Wajahat Habibullah, Ex Chief Information Commissioner, Govt of India; Ms. Stuti Kakar, Ex Chairperson , National Commission for Protection of Child Rights ; Dr. Ajit Pathak, National President PRSI and Ms. Yeshi Seli, Associate Editor Business India.
Catalyst bagged this prestigious award for making the best use of media in propagating the “Aadi Peraku” Celebrations organized by its client, Dr. MGR Janaki College of Arts & Science for Women, Chennai, in the month of August of 2019.
In a continuous endeavour of creating values among youth, Catalyst PR was tasked to reach out to younger generation with the traditional values ofTamil Nadu. A cultural setup bringing alive scenes of Aadi Peraku celebration, including creation of ‘Sandhai’, students using traditional wear of ‘Saree & Half-Saree’, Village classics etc., that is indigenous to rural areas of Tamil Nadu was recreated at the College premises to absorb the same atmosphere that is typically seen in a village.
The event, which was aimed at reviving the gradually disappearing festivity that is unique to Tamil people and culture, had found substantial reach among younger generation with the participation of more than 4000 students.
