
Vellore, 21 February 2026: The world’s favourite jeweller, Joyalukkas, is set to dazzle Tamilnadu with the ‘Brilliance Diamond Jewellery Show’, from 21st February 2026 at its Vellore showroom. This much-awaited exhibition promises an unforgettable celebration of craftsmanship, elegance, and innovation in diamond jewellery.
From statement bridal sets to contemporary everyday sparkle, the show features pieces that marry timeless tradition with modern aesthetics. Every design is a masterpiece, available only for a limited time during the show.
Dr. Joy Alukkas, Chairman & Managing Director of Joyalukkas Group, said: ‘The Brilliance Diamond Jewellery Show’ is our tribute to the enduring allure of diamonds and our passion for perfection in jewellery design. Vellore holds a special place in our hearts, and this exhibition during the festive season will offer customers an exclusive opportunity to discover designs that reflect beauty, individuality, and craftsmanship at its finest.”
To mark the occasion, customers will receive a free gold coin with every purchase of diamond jewellery worth ₹1 lakh and above during the exhibition period, adding even more brilliance to the shopping experience.
The ‘Brilliance Diamond Jewellery Show’ will be held exclusively at the Joyalukkas Vellore showroom, till 8th March 2026. Visitors are invited to explore an exquisite world of diamonds, where every piece tells a story of luxury, love, and timeless charm.

