‘Arogya Rakshak’ – a program focusing on school hygiene, health clinics and community nutritional centers aims to transform over 60,000 lives in Andhra Pradesh
Chennai, 15 July 2019: Reckitt Benckiser, the world’s leading consumer Health and Hygiene Company joins hands with Apollo Hospitals Group to drive India’s health narrative through #HealthierIndiaTogether. With the launch of ‘Arogya Rakshak’ Protected by Dettol, Cared by Apollo, the two pioneer brandswillwork towards improving India’s Health Index. The program aims to touch60,000 lives by strengthening the school hygiene program, health clinics and supporting community nutritional centers in Andhra Pradesh by 2021.
This unique partnership will enable an infection free environment by empowering clinics and members of the medical fraternity with resources to create awareness programs to promote good health. Special focus will also be on providing a balanced nutrition with local foods to safeguard and protect the health of pregnant women, lactating mothers, children and the elderly.
Dr.Prathap C Reddy, Founder Chairman, Apollo Hospitals Group speaking about this partnership, said “This unique initiative with RB will complement Total Health’s objective of providing comprehensive care from prevention to cure to the people and help them lead healthier and happier lives. Our partnership will help raise awareness about the importance of hygiene amongst the masses. In 2013, Apollo Hospitals launched Total Health initiative – a comprehensive preventive care program in the Thavanampalle Mandal, Chittoor District, Andhra Pradesh. As part of our initiative residents of 195 villages were regularly screened, treated and given lifestyle advisory on preventive care. It has resulted in hundreds of ‘disease-free diabetics’ and a stunning decline in cancer mortality especially amongst women.”
Gaurav Jain, Senior Vice President, Africa, the Middle East and South Asia (AMESA), RB Health said “We are extremely proud of the alliance between RB and Apollo Hospitals Group that will help us build a #HealthierIndiaTogether. Both companies have been proactively working in the space to bridge the disparity in our healthcare system that primarily arises due to the variance in availability and access to quality healthcare between across different regions in India. Therefore, ‘Arogya Rakshak’ Protected by Dettol, Cared by Apollo will create an enabling environment for both the companies to show the power of working together towards building a healthier India.”
Over 2,000 employees of RB and Apollo Hospitals Group together have taken a pledge to make personal hygiene a priority for themselves and their families to help create a healthier world.
With this wholistic healthcare approach, the program will be a great value addition that will also allow adoption of global best practices through trained medical practitioners. With groundwork already kickstarted in Chittoor District, Andhra Pradesh, some key interventions of the program are:
- 5 clinics in Aragonda have been named ‘Protected by Dettol & Cared by Apollo’ that will maintain an infection free environment through training
- A first of its kind training module launched for paramedics and doctors which will focus on providing guiding principles of maintaining infection free clinics by having SOPs for using various disinfectants and personal protection methods to ensure hygiene. This will start with 25 doctors which will be scaled up to 300 over the course of three years.
Arogya Rakshak aims to promote a healthy and happy living atmosphere through promotion and protection of health, prevention of diseases, provision of sanitation and a need-based community infrastructure development.
About RB:
RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.
For more information visit https://www.rb.com/
*RB is the trading name of Reckitt Benckiser group of companies
About Apollo Hospitals:
It was in 1983, that Dr.Prathap C Reddy made a pioneering endeavor by launching India’s first corporate hospital – Apollo Hospitals in Chennai.
Now, as Asia’s foremost trusted integrated healthcare group, its presence includes over 12,000 beds across 71 Hospitals, 3300 Pharmacies, over 90 Primary Care clinics and 150 Diagnostic centers, 110 plus Telemedicine Centres, over 15 medical education centres and a Research Foundation with a focus on global Clinical Trials, epidemiological studies, stem cell & genetic research, Apollo Hospitals has been at the forefront of new medical advancements with the most recent investment being the commissioning of South East Asia’s very first Proton Therapy Centre in Chennai.
Every four days, the Apollo Hospitals Group touches a million lives, in its mission to bring healthcare of international standards within the reach of every individual. In a rare honour, the Government of India had issued a commemorative stamp in recognition of Apollo’s contribution, the first for a healthcare organization. Apollo Hospitals Chairman, Dr.Prathap C Reddy, was conferred with the prestigious Padma Vibhushan in 2010.
For 35 years, the Apollo Hospitals Group has continuously excelled and maintained leadership in medical innovation, world-class clinical services and cutting-edge technology. Its hospitals are consistently ranked amongst the best hospitals in the country for advanced medical services.
For further details, log onto: www.apollohospitals.com
