Chennai, 17th June 2019: Hot Wheels, the uber-popular and much-loved brand from the house of Mattel Toys launches the die-cast range of Monster Truck with bigger wheels & multiple scales. Racing with Hot Wheels cars have always been a kid’s playtime favorite and with the giant tiers and die-cast body of this monster truck edition.
The spunky Bone Shaker and Roger Doger models of the latest edition cars are a collectors delight. In addition the new Monster Trucks are available in 150+ models and a variety of ranges like Big Foot, WWE, Marvel, Star wars, DC, Minecraft etc.
Further to give the car lovers and kids a real-time experience on rev and race with their new range, the brand has set up exciting activity areas in Chennai. With this, Car lovers can lay their hands on toys available in 1:24 & 1:43 scales size other than the popular, 1:64. This new scale size of the monster trucks is not only perfect to play with but also a favorite size to all hot wheels legend collectors.
“We at Mattel are introducing a revving play pattern rather than our usual gravity based cars in our newest launch i.e., the Monster Trucks. By introducing this new pattern, we hope to attract more and more of the Hot Wheels enthusiasts as these newer models up’s the thrill and racing experience. We are also launching these Monster trucks in a 1:24 & 1:43 scales keeping in mind that the cars of this scale specifically contribute to about more than 30% of the global sales of our products” shares Lokesh Kataria, Head of Marketing- Mattel India
About Mattel:
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.
